From time to time, we evaluate and update the specialties and skills listed on Upwork to reflect the current trends and talents that members of Upwork have to offer. These updates improve your chances of being found on Upwork, so it’s important that they’re kept up-to-date.

Often, these updates involve simple renaming, merging, and corrections to streamline your experience. You may not even notice them! However, they improve our metadata and result in clearer information, improved organization, and more accurate listings in our marketplace and your job searches.

For example:

  • If you are a client, specialties and skills help categorize your job post and match your project with the talent you need
  • If you are a freelancer, specialties and skills help you market your talents and create specialized profiles that accurately reflect your expertise


Top freelancers tell us they frequently check the skills listed on their profile to make sure they are accurate and current. They also review their job search filters to keep opportunities up-to-date.


Hover over the different colors of text to see what changes were made.

Green changes mean a category was renamed.

Red changes mean the category is new.

Blue changes mean a category was merged.

Purple changes mean a category was moved and renamed.

Pink changes mean a category was moved.

Marketplace Category Structure

Accounting and Consulting

Level 1 Level 2 Level 3
Accounting & Consulting    
  Accounting & Bookkeeping  
  Financial Planning  
    Financial Analysis & Modeling
    Financial Management/CFO
  Management Consulting & Analysis  
    Business Analysis & Strategy
    Instructional Design
    Management Consulting
  Other - Accounting & Consulting  
    Tax Preparation
  Personal & Professional Coaching  
    Career Coaching
    Personal Coaching
  Recruiting & Human Resources  
    HR Administration
    Recruiting & Talent Sourcing
    Training & Development

Admin Support

Level 1 Level 2 Level 3
Admin Support    
  Data Entry & Transcription Services  
    Data Entry
    Dropshipping & Order Processing
    Manual Transcription
    Other Data Entry & Transcription Services
  Market Research & Product Reviews  
    General Research Services
    Market Research
    Product Reviews
    Qualitative Research
    Quantitative Research
    Web & Software Product Research
    Other Market Research & Product Reviews
  Virtual Assistance  
    Executive Virtual Assistance
    General Virtual Assistance
    Legal Virtual Assistance
    Medical Virtual Assistance
    Personal Virtual Assistance
    Other Virtual Assistance
  Project Management  
    Business Project Management
    Construction & Engineering Project Management
    Development & IT Project Management
    Digital Project Management
    Healthcare Project Management
    Supply Chain & Logistics Project Management
    Other Project Management
  Other Admin Support  

Customer Service

Level 1 Level 2 Level 3
Customer Service    
  Community Management & Tagging  
    Community Management
    Content Moderation
    Visual Tagging & Processing
    Other Community Management & Taggingma
  Customer Service & Tech Suppport  
    Email, Phone & Chat Support
    Customer Success
    Customer Onboarding
    IT Support
    Tech Support
    Other Customer Service & Tech Support
  Tech Support & Content Moderation  

Data Science & Analytics

Level 1 Level 2 Level 3
Data Science & Analytics    
  AI & Machine Learning  
    AI Data Annotation & Labeling
    Deep Learning
    Generative AI Modeling
    Knowledge Representation
    Machine Learning
  Data Analysis & Testing  
    A/B Testing
    Data Analytics
  Data Design & Visualization  
    Data Visualization
  Data Extraction/ETL  
    Data Extraction
    Data Processing
  Data Mining & Management  
    Data Engineering
    Data Mining
  Quantitative Analysis  
  Other - Data Science & Analytics  

Design & Creative

Level 1 Level 2 Level 3
Design & Creative    
  Art & Illustration  
    Portraits & Caricatures
    Cartoons & Comics
    Fine Art
    Pattern Design
  Audio & Music Production  
    AI Speech & Audio Generation
    Audio Editing
    Audio Production
    Songwriting & Music Composition
    Music Production
  Branding & Logo Design  
    Brand Identity Design
    Logo Design
  NFT, AR/VR & Game Art  
    AR/VR Design
    Game Art
    NFT Art
  Graphic, Editorial & Presentation Design  
    AI Image Generation & Editing,/
    Art Direction
    Creative Direction
    Editorial Design
    Graphic Design
    Image Editing
    Packaging Design
    Presentation Design
  Performing Arts  
    Music Performance
    Local Photography
    Product Photography
  Product Design  
    Fashion Design
    Jewelry Design
    Product & Industrial Design
  Video & Animation  
    2D Animation
    3D Animation
    AI Video Generation & Editing
    Motion Graphics
    Video Editing
    Video Production
    Visual Effects

Engineering & Architecture

Level 1 Level 2 Level 3
Engineering & Architecture    
  3D Modeling & CAD  
    3D Modeling & Rendering
  Buildings & Landscape Architecture  
    Structural Architecture
    Landscape Architecture
  Chemical Engineering  
    Chemical & Process Engineering
  Civil & Structural Engineering  
    Building Information Modeling
    Civil Engineering
    Structural Engineering
  Contract Manufacturing  
    Logistics & Supply Chain Management
    Sourcing & Procurement
  Electrical & Electronic Engineering  
    Electrical Engineering
    Electronic Engineering
  Energy & Mechanical Engineering  
    Mechanical Engineering
    Energy Engineering
  Interior & Trade Show Design  
    Interior Design
    Trade Show Design
  Physical Sciences  
    STEM Tutoring

IT & Networking

Level 1 Level 2 Level 3
IT & Networking    
  Database Management & Administration  
    Database Administration
  ERP/CRM Software  
    Business Applications Development
    Systems Engineering
  Information Security & Compliance  
    Information Security
    IT Compliance
    Network Security
  Network & System Administration  
    Network Administration
    Systems Administration
  DevOps & Solution Architecture  
    Cloud Engineering
    DevOps Engineering
    Solution Architecture


Level 1 Level 2 Level 3
  Corporate & Contract Law  
    Business & Corporate Law
    General Counsel
    Intellectual Property Law
    Paralegal Services
  Finance & Tax Law  
    Securities & Finance Law
    Tax Law
  International & Immigration Law  
    Immigration Law
    International Law
  Public Law  
    Labor & Employment Law
    Regulatory Law

Sales & Marketing

Level 1 Level 2 Level 3
Sales & Marketing    
  Digital Marketing  
    Campaign Management
    Display Advertising
    Email Marketing
    Marketing Automation
    Search Engine Marketing
    Social Media Marketing
    Other Digital Marketing
  Lead Generation & Marketing  
    Lead Generation
    Sales & Business Development
    Other Lead Generation & Telemarketing
  Marketing, PR, & Brand Strategy  
    Brand Strategy
    Content Strategy
    Marketing Strategy
    Public Relations
    Social Media Strategy
    Other Marketing, PR, & Brand Strategy


Level 1 Level 2 Level 3
  Language Tutoring & Interpretation  
    Language Tutoring
    Live Interpretation
    Sign Language Interpretation
    Other Language Tutoring & Interpretation
  Translation & Localization Services  
    General Translation Services
    Language Localization
    Legal Document Translation
    Medical Document Translation
    Technical Document Translation
    Other Translation & Localization Services

Web, Mobile & Software Development

Level 1 Level 2 Level 3
Web, Mobile & Software Dev    
  AI Apps & Integration  
    AI Chatbot Development
    AI Integration
  Blockchain, NFT & Cryptocurrency  
    Blockchain & NFT Development
    Crypto Coins & Tokens
    Crypto Wallet Development>
    Other Blockchain, NFT, & Cryptocurrency
  Desktop Application Development  
    Desktop Software Development
  Ecommerce Development  
    Ecommerce Website Development
  Game Design & Development  
    Video Game Development
  Mobile Development  
    Mobile App Development
    Mobile Game Development
  Product Management & Scrum  
    Product Management
    Scrum Leadership
  QA Testing  
    Automation Testing
    Manual Testing
  Scripts & Utilities  
    Scripting & Automation
  Web & Mobile Design  
    Mobile Design
    UX/UI Design
    Web Design
  Web Development  
    Back-End Development
    CMS Development
    Front-End Development
    Full Stack Development
  Other - Software Development  
    AR/VR Development
    Coding Tutoring
    Database Development
    Emerging Tech
    Firmware Development


Level 1 Level 2 Level 3
  Content Writing  
    AI Content Writing
    Article & Blog Writing
    Creative Writing
    Web & UX Writing
    Writing Tutoring
    Other Content Writing
  Editing & Proofreading Services  
    Copy Editing
    Other Editing & Proofreading Services
  Professional & Business Writing  
    Academic & Research Writing
    Business & Proposal Writing
    Grant Writing
    Legal Writing
    Medical Writing
    Resume & Cover Letter Writing
    Other Professional & Business Writing
    Technical Writing
  Sales & Marketing Copywriting  
    Ad & Email Copywriting
    Marketing Copywriting
    Sales Copywriting
    Other Sales & Marketing Copywriting

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