Skill tags are keywords that categorize your skills and expertise on Upwork. Using the proper skill tags is crucial for increasing your profile's visibility in Upwork searches. Here's why they matter:
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Client search functionality: Clients searching for freelancers use skill tags to filter results. Relevant tags ensure your profile appears when clients search for freelancers with your skills.
- Improved ranking: Upwork prioritizes profiles with accurate and relevant skill tags in search results.
- Targeted proposals: Skill tags help you target the right clients who need your specific skill set.
Upwork's skill tag system and search functionality
Upwork provides a vast library of skill tags. With the ability to add up to 15 skill tags to your profile, take advantage of the opportunity for improved profile visibility. However, it's important to be strategic and not simply choose every tag that seems vaguely related to your skills. Aim to select skill tags that represent services you offer instead of skills you are familiar with. Here are some tips for navigating the skill tag system:
- Focus on relevance: Choose skill tags that directly reflect the services you offer and the skills you excel in.
- Balance general and specific: Include broad and specific tags. For instance, you could include "Web Development" (general) and "WordPress Development" (specific).
- Research popular searches: Use Upwork's search bar to see what terms clients use to find freelancers in your field. Integrate those relevant terms as skill tags.
Tips for optimizing your list of skill tags
- Start with a brainstorming session: List all your skills and services.
- Refine and prioritize: Narrow your list to the most relevant and impactful skill tags.
- Use Upwork's suggestions: Based on your profile information, Upwork suggests relevant skill tags. Utilize these suggestions, but don't feel obligated to include everything.
- Review regularly: As you gain experience and expand your skillset, update your skill tags accordingly.
Skill tags are powerful tools for getting discovered by the right clients on Upwork. Take time to research, choose relevant tags, and optimize your list for better search results and increased project opportunities.
