Upwork boasts a comprehensive categorization system to help clients find freelancers with the right skills. Here's how to navigate it effectively:
- Upwork skill categories: Upwork categorizes freelancer skills into categories like Writing & Content, Design & Creative, Web Development & IT, and more. You can explore the complete list on Upwork's website.
- Subcategories and specialties: Each main category has numerous subcategories that further refine your skillset. Each subcategory is further broken down into specialties. For example, Writing & Content might have subcategories like Content Writing, Copywriting, or Editing & Proofreading. Taking it further, Content Writing can include specialities like Ghostwriting and Creative Writing.
- Identifying your strengths: Carefully analyze your skills and experience to determine the Upwork skill categories and subcategories that best represent your expertise.
Transcript
Three questions to ask yourself. What do you enjoy about your work? What skills make you stand out? What could you work on or learn? Make sure you have an outstanding profile. Highlight your value and how you can help the client in your proposal. Share testimonials and portfolio items or catalog projects. Showcase yourself as an expert. Highlight what makes you unique and what value you will bring to the client on your profile. Use your portfolio to show clients what you are capable of. Explain that your price is aligned with the value of the work you will deliver.