Learn how to add or edit categories on your Upwork freelancer profile to showcase your expertise and improve job matches. Choose up to 10 relevant categories.
In this article
- How do I add categories to my freelancer profile?
- What are categories?
- Why do the categories I pick for my profile matter?
- How do I review and change my profile categories?
How do I add categories to my freelancer profile?
You can add up to 10 categories to your profile. These categories should closely describe the services you offer clients.
- Go to Profile settings
- Scroll down to Categories and choose the edit icon (pencil)
- Choose up to 10 categories
- Select Save when finished
Note: Keep in mind that categories are separate from the skills section on your Upwork freelancer profile. You can also add up to 15 skills to your profile. Learn how here.
What are categories?
Categories group related skills and specializations. By selecting the right categories, you give potential clients a clear idea of your expertise. You'll want to visit your profile to review the latest categories available, but some examples include:
- AI & Machine Learning
- Data Science & Analytics
- Web, Mobile, & Software Development
- Sales & Marketing
- Design & Creative
- Writing
- Engineering & Architecture
- IT & Networking
- Customer Service
- Legal
Within each category, there are subcategories and specific skills (or specializations) that offer more detail about the services you offer. For example, within AI & Machine Learning, you could specialize in AI Integration, Deep Learning, or Generative AI Modeling.
Why do the categories I pick for my profile matter?
Your selected categories and skills guide how clients discover your profile, and Upwork's search algorithm relies on them to match you with relevant jobs. Picking the right categories means you're more likely to get invited to jobs that align with your strengths. It also makes it easier for you to stand out when clients are browsing through freelancer profiles.
How do I review and change my profile categories?
You can adjust your categories anytime to ensure they reflect your evolving skills. Here’s how:
- Go to your profile and choose Profile settings
- Scroll down to see the categories you initially selected
- Choose the pencil icon ✎ to add or remove categories as needed
- Save your updates