2019, 12/11 - Update to Sales & Marketing and Web, Mobile, & Software Development Skills

From time to time, we evaluate and update the skills listed on Upwork to reflect the current trends and talents that freelancers offer. These updates improve our site’s search and matching capabilities, so it’s important that they’re kept up-to-date.

Often, these updates involve simple renaming, merging, and corrections to streamline the user experience. You may not even notice them, but they improve our metadata and result in clearer information, improved organization, and more accurate listings in our marketplace.

For example:

  • If you are a client, skills help categorize your job post and match your project with the talent you need
  • If you are a freelancer, skills help you market your talents and create specialized profiles that accurately reflect your expertise

Our latest updates focus on the Sales & Marketing category, as well as select specialties within the Web, Mobile, & Software Development category. 

We have automatically updated related categories, existing profiles and job posts with any applicable changes.

Pro tip: Top freelancers tell us they frequently check the skills listed on their profile to make sure they are accurate and current.

 

Back-End Development
  • Added Business Size Experience details 
  • Added Web Servers
  • Updated related skills to enhance accuracy and streamline the user experience
Full Stack Development
  • Added: Web Servers, Full Stack Development Languages, Business Size Experience
  • Updated related skills to enhance accuracy and streamline the user experience
Front-End Development
  • Added Business Size Experience
  • Updated related skills to enhance accuracy and streamline the user experience
Ecommerce Development
  • Added eCommerce Development Deliverables, eCommerce Development Skills, Databases, Payment Systems, and Business Size Experience
  • Updated related skills to enhance accuracy and streamline the user experience
Mobile App Development, Mobile Game Development, and AR/VER Development 
  • Added Business Size Experience
  • Combined all Apple Programming Languages with Mobile Programming Languages
  • Updated related skills to enhance accuracy and streamline the user experience
Solutions Architecture 
  • Updated related skills to enhance accuracy and streamline the user experience
Business Development
  • Merged Business Development Deliverables and Business Development Skills to result in Business Development Services
  • Added Business Development Tools
  • Added Business Size Experience
  • Added Industry Experience
  • Added Business Size Experience
  • Updated related skills to enhance accuracy and streamline the user experience
Campaign Management
  • Added: Ad Formats, Business Size Experience, Campaign Management Tools, Campaign Types, Digital Marketing Platforms, Industry Experience, Added Business Size Experience
Community Management 
  • Added Business Size Experience and Industry Experience 
  • Updated related skills to enhance accuracy and streamline the user experience
Content Strategy
  • Added Business Size Experience, Content Strategy Tools, and Industry Experience
  • Updated related skills to enhance accuracy and streamline the user experience
Digital Marketing 
  • Added Industry Experience, Digital Marketing Types, Digital Marketing Platforms
  • Content Strategy Tools will now be displayed if Content Marketing is selected from Digital Marketing Types
  • Email Marketing Tools will now be displayed if Email Marketing is selected from Digital Marketing Types
  • Paid Media Tools will now be displayed if Paid Media is selected from Digital Marketing Types
  • Search Engine Marketing Tools will now be displayed if Search Engine Marketing is selected from Digital Marketing Types
  • SEO Tools will now be displayed if Search Engine Optimization is selected from Digital Marketing Types
  • Social Media Tools will now be displayed if Social Media Management or Social Media Advertising are selected from is selected from Digital Marketing Types
  • Updated related skills to enhance accuracy and streamline the user experience
Email Marketing 
  • Added: Business Size Experience, Email Marketing Tools, Industry Experience
  • Updated related skills to enhance accuracy and streamline the user experience
Lead Generation 
  • Added Business Size Experience and Industry Experience
  • Updated related skills to enhance accuracy and streamline the user experience
Market Research
  • Added: Business Size Experience, Industry Experience, Market Research Services, Market Research Tools
  • Updated related skills to enhance accuracy and streamline the user experience
Marketing Strategy
  • Added Business Size Experience, Industry Experience, and Marketing Strategy Types
  • Updated related skills to enhance accuracy and streamline the user experience
Public Relations 
  • Added Business Size Experience and Industry Experience
  • Content Types will now be displayed if Content Writing is selected within Public Relations Services
  • Updated related skills to enhance accuracy and streamline the user experience
Search Engine Marketing
  • Added Ad Formats, Business Size Experience, Industry Experience
  • Updated related skills to enhance accuracy and streamline the user experience
Search Engine Optimization 
  • Added Business Size Experience and Industry Experience
  • Updated related skills to enhance accuracy and streamline the user experience
Social Media Marketing
  • Added Ad Formats, Business Size Experience, Industry Experience, Social Media Platforms, and Social Media Tools
  • Graphic Design Software will now be displayed if Graphic Design is selected within Social Media Marketing Services
  • Social Media Advertising Services will now be displayed if Social Media Advertising, Influencer Marketing, or Facebook Advertising are selected within Social Media Marketing Services
  • Updated related skills to enhance accuracy and streamline the user experience
Telemarketing 
  • Added Business Size Experience, Industry Experience, Telemarketing Tools 
  • Combined Telemarketing Deliverables with Telemarketing Skills to result in Telemarketing Services
  • Updated related skills to enhance accuracy and streamline the user experience

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