Upwork's specialized profiles let freelancers promote different skill sets by tailoring portfolios, experience, and rates for distinct job categories. Users can create, edit, switch, unpublish, or delete these profiles, making it easier to attract targeted clients and manage visibility for various services offered.
Many freelancers have more than one skill to offer. Specialized profiles make it easier for you to market multiple skill sets to clients who are looking for different things.
With a specialized profile, you can tailor your unique skills to your audience on Upwork and create variations of your profile that showcase your experience within specific categories. For example, you can separate out the work you've done as a mobile game developer from your work as a translator or graphic designer.
Create a specialized profile
To add a specialized profile:
- Go to your Profile settings > Specialized profile and choose Add a specialized profile
- Choose a speciality by searching through the dropdown options
- Follow the flow to select all the skills that apply to your work, choose a title, and draft your profile
- Choose previous work that is relevant to this specialty by selecting the boxes next to each contract. You can toggle between completed or in progress work
- Review and save your profile. After saving, the profile will be live for clients
Edit a specialized profile
Keeping all your profiles up-to-date helps you attract clients, You can update your profiles with more recent portfolios, new certifications or experiences, and more. You can also remove or replace information that is no longer relevant. There may also be times when you want to focus on certain types of projects and skills — you have the option to hide profiles for other skill sets at those times. You can always update or edit your profile information.
Each section of a profile will have options to edit or add (a pencil or +) that allows you to make updates and changes. You can switch between profiles at the top to edit the parts that are customized to that profile view.
Perhaps you want to switch your profile listing from "Accounting" to "Bookkeeping." Under profile settings, select the option to Switch Specialty, then confirm with the Unpublish & Continue button. You’ll be guided through the update.
When you unpublish a specialized profile, it will stay on your profile as a draft, meaning only you can see it.
To unpublish a specialized profile:
To unpublish a specialized profile:
- Going to Profile settings > Specialized profile
- Select the (...) menu and select Switch Specialty
- Press Unpublish & Continue
If you have two or more specialized profiles: You can delete one of them by:
1. Going to Profile settings > Specialized profile
2. Choosing Delete from the (...) menu
If you have one specialized profile the process is a bit different:
- Go to Profile settings > Specialized profile
- Select the (...) menu and select Switch Specialty
- Click Unpublish & Continue
- Find the trash icon next to the draft of your specialty profile and click on it to delete your specialized profile immediately. Please note that this action is irreversible
- Feel free to exit the window without continuing the prompts