Creating a winning profile is the first step to becoming a successful freelancer on Upwork. For information and tips on some of the essential items in your profile please choose an option below.

Looking for help with a different section of your profile? Check out these articles.


Create your Profile Title and URL

The title of your profile is your first impression to potential clients. It allows you to share your top skills and area of expertise.

To edit your profile title

  1. Go to Find Work   Profile
  2. Click the ✎ icon next to your title
  3. Update your title and click Save


Custom Profile URL

If you are a Plus plan member, you can create a customized vanity URL for your freelancer profile. Your customized URL must be 4-20 characters long and only include letters A-Z and numbers 0-9. You may not include "Upwork" in your URL.

Please note that it may take some time (up to a week) for Google and other search engines to start including your updated profile link in their search results.

To add a customized profile URL

  1. Go to Find Work   Profile
  2. Click the ✎ icon next to Profile Link in the right-hand column
  3. Customize your URL and click Save

For Basic plan members, it isn't possible to customize your profile URL. You can upgrade to a Plus plan or click 'Copy link' and share the default profile URL as it appears in your browser.

Add Profile Photo

To complete your Upwork profile and start submitting proposals, you must upload a profile portrait photo. Profile photos must be an actual picture of you.

To upload or change your profile photo

  1. Go to Find Work   Profile
  2. Click the ✎ icon next to your profile photo
  3. Choose a file, adjust and drag the circle to crop the photo to your face then click Save

Tips for choosing a great portrait photo

  • Clear, headshot-style photos work best
  • Sunglasses, logos, clip-art, group pictures, and digitally-altered images are not allowed

If you would like to request a religious exemption for using a profile picture please click here.

Add Profile Overview

Your overview sets the tone for your profile by showing off your personality and giving clients a reason to read more about your skills and experience. Keep it brief here — only the first 250 or so characters will appear in the freelancer search results list. And remember, never include your contact information in your profile.

To add an overview to your profile

  1. Go to Find Work   Profile
  2. Scroll down to the Overview section and click the ✎ icon
  3. Type in the message what you want clients to see about you first and click Save

Looking for more tips on getting started?

Add Your Hourly Rate

Your hourly rate gives clients an idea of how much you generally charge and allows clients to filter freelancer searches by rate. This rate may be higher or lower than the actual rates in your Upwork history, and it certainly does not prevent you from negotiating new contracts on a case-by-case basis.

When you change your rate on your profile, it will not affect your current contracts or proposals. So you can change it as often as you like. Some freelancers update it to match each proposal submitted. Others use it as a baseline for negotiations, much like a store would publish a higher full retail price and then offer discounts.

To update your profile’s hourly rate

  1. Go to Find Work   Profile
  2. Hover over your hourly rate and choose the ✎ icon
  3. Enter your rate and click Save

Note: Your profile will show the rate that the client sees and pays. The form will subtract the Upwork Service Fee to estimate your net earnings based on that rate.

Looking for tips on setting your hourly rate? 

Add Skills

Having a complete profile with your work history and list of skills can help a potential client learn whether you are right for their project.

To add skills to your profile

  1. Go to Find Work   Profile
  2. Scroll down to the Skills section and click the ✎ icon
  3. Start typing the name of a skill, then select the best match from the list and click Save

You can add up to 10 skills and rank or order your skills by moving the tags in the editor window. This order is how they will appear in your profile.

When adding your skills be sure you're using the correct spelling and naming the skill in English. If you are having trouble finding your skill among the options, try some synonyms. For example, "fax" instead of "facsimile." Or be a little less specific. For example, try "technical documentation" instead of "electronics manual creation." Please note we have purposefully excluded services that you can't directly sell in our marketplace, such as "dog groomer" or "ninja."

Set Your English Proficiency

Upwork is operated in English and you are required to share your proficiency in the language as part of your profile. You should self-assess your skill level, however, we do ask that you be truthful when assessing your language abilities. Setting inappropriate expectations may make it difficult to satisfy your clients and could adversely impact your reputation on Upwork.

To edit your English proficiency

  1. Go to Find Work   Profile
  2. Scroll to the Languages section (in the right column near the top) and click the ✎ icon
  3. Specify your proficiency and click Save

You can also add English certifications to your profile to verify your English proficiency.

Add Employment History

You can use your work history to establish the credibility clients are looking for in a freelancer.

To add your work history to your profile

  1. Go to Find Work   Profile
  2. Scroll down to the Employment History section and click the Add (+) button
  3. Enter the employment details and click the Save or, if you want to enter more, Save and Add More


  • Feel free to include student jobs, internships, and volunteer experience
  • You can also include clients and projects from your freelance work outside Upwork
  • Your Upwork contracts will appear in your work history automatically
  • If you have had an unusual combination of jobs, consider adding some of them. It can make you stand out when a client needs experience in a particular field

Your employment history will always appear in chronological order, with the most recent at the top. Generally, you only need to list the history relating to the types of projects you seek on Upwork.

Add Education

The Education section lets you add any degrees or diplomas you have earned.

To add your education

  1. Go to Find Work   Profile
  2. Scroll down to the Education section and click the Add (+) button
  3. Enter your school and degree details and click Save or, if you want to enter more, Save and Add More

When adding a degree, type the first few letters (such as "B" or "Bach" for Bachelor of Science/B.S.) and then choose from the list of matches. You must choose from the standardized list, but if you can't find the option you need, select 'Other' and name the degree in your description.


  • When adding your education, you can include a brief summary of your coursework at the educational institution
  • Feel free to add any clubs, groups, or societies that were part of your experience.
  • Include any awards you received, your grade-point average, and/or class ranking (i.e., Magna Cum Laude)
  • If you studied a subject but didn't graduate, feel free to include that as well
Set Your Experience Level

Your experience level helps clients to match you with the most relevant projects. Be truthful in selecting your experience level. Setting inappropriate expectations may make it difficult to satisfy your client(s) and could adversely impact your reputation.

To update your experience level

  1. Go to Find Work   Profile, then click the Profile Settings button
  2. Scroll down to Experience level and choose from Entry Level, Intermediate, or Expert
Set Your Service Categories

You can select up to 4 categories when you first create your freelancer account and up to 10 after you have been approved to join Upwork. Your profile will be displayed in these categories so clients can easily search for freelancers based on the talent they need.

To update your profile categories

  1. Go to Find Work   Profile, then click the Profile Settings button
  2. Scroll down to the Categories section and click the ✎ icon
  3. Select your categories and click Save

Focus on your strongest, most specialized services when selecting categories. Although we limit the number of categories your profile is viewable in, you're always welcome to submit proposals to projects in any category.

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