Boosted Profiles allow freelancers to use Connects to “boost” their profile to your view.

How it works


Freelancers can use Connects to boost their profile, increasing their chances of winning a promoted spot within your view. We show you these freelancers in various places throughout the selection process when we think they will be a good fit based on their skills and work category.

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When you see the word “Boosted” next to a freelancer’s profile, you know the freelancer spent extra Connects to be spotlighted, and their profile skills meet the qualifications you’re looking for.

Frequently Asked Questions

What is a Boosted Profile?

Boosted Profiles is an ad format that allows freelancers to effectively market themselves on Upwork to reach new clients across relevant client pages in a targeted way. Freelancers bid Connects to appear in a client's view. You’ll know the freelancer has used a boost when their profile says “Boosted” next to it.

Does this mean I’ll only see profiles from those who spent extra to boost their profile?

No, you can still see and invite whomever you want to submit a proposal for your job post. Those who successfully boost their profile will appear within your view with “Boosted” adjacent to their name. Boosted Profiles may appear after you post a job when you search to invite talent.

Can I turn this feature off? I don’t want to allow Boosted Profiles.

No, all job posts allow freelancers to use Boosted Profiles, with the exception of Enterprise jobs.

How much are freelancers spending to boost their profile?

Freelancers can use Connects to bid for a chance to have their profile boosted; the amount is up to them. We advise freelancers to carefully consider the value of attention to their profile and new work.

Does a Boosted Profile mean that the freelancer is the best for my project?

It’s up to you to decide who is best for you to work with. When a freelancer boosts a profile, it means that they’re really interested in getting more views and earning more work. High interest is a great sign that the freelancer is dedicated to helping you get the results you’re looking for.

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