AI features on Upwork require certain data to function. With your permission, we use this data to enable AI features that aim to improve your experience and efficiency on Upwork.

When you opt in, you unlock features such as:

  • Best Match insights (beta): The Best match indicator helps you select the freelancer with the best potential to meet your needs. This AI-powered tool sorts through proposals you receive to choose freelancers whose skills and experience show alignment with your job post. As you sort through proposals, you’ll find insights showing why these freelancers may be the right fit, highlighted client reviews relevant to details of your job post, and areas of the freelancer’s experience you may want to explore further. This beta feature is not yet available to everyone, stay tuned!
  • More insights and features coming soon

You can adjust your preferences in your settings at any time. After you opt in, you’ll receive new features as they’re launched. If you opt out, you won’t be able to use any AI features on Upwork.

Upwork protects you


We ask you to opt in to use AI tools on Upwork so you can be confident that any confidential information is kept secure. To process your data safely, Upwork will:

  • Anonymize the data whenever possible
  • Engage in contracts with service vendors that prohibit unnecessary access to data. We also enforce restrictions about sharing information with other providers
  • Prohibit use of your data to train third-party AI models
  • Follow strict guidelines that adhere to global policies regarding the stewardship of your data
  • Monitor developments in the legal and regulatory space to comply with changing landscapes and best practices
  • Install privacy by design as a part of how we innovate and offer our services. We’re thoughtful about how we design Upwork to make sure your data isn’t at risk

We’re committed to developing and using AI responsibly to help our customers reach their full potential. Learn more about our privacy practices here.

To manage your AI preference


  1. Go to Settings › My info and find the AI preference section
  2. Select Set preference and choose a selection

Learn more about the data we use and how we protect it in our privacy policy and security practices.

Frequently Asked Questions

Why do I need to opt in to use AI features on Upwork?

AI features require certain data to function. With your permission, we pass this data to AI models and use this data to train Upwork AI models that aim to improve your experience. We protect your privacy by anonymizing data whenever possible, and we do not sell any data. Your data is never used to train third-party service providers' internal models.

What data does Upwork collect when I opt in to use AI tools?

When you opt in to use AI on Upwork, we collect different data that’s relevant to the tool you’re using. For example, when you use Best Match insights, we use the requirements and details listed in your job post to match you with a freelancer who has relevant experience. Learn more about Best Match insights here.

How does Upwork’s training of AI models comply with data privacy regulations?

Upwork uses data protection principles that are incorporated into the design and development of our platform. Learn more about how we comply with privacy regulations here.

Are you selling my data?

No, we don’t sell user data.

Will my data be shared with third parties? If so, who?

We leverage service providers (like AWS and OpenAI) to help power and enhance certain AI aspects of our platform. We may share information with these partners but take precautions to protect you in the process. We execute contracts that hold those partners to high standards in protecting your data, including restrictions on accessing your data and prohibitions against using it to train their own third-party AI models or sharing it with other providers.
To learn more about information sharing, please review the Information Sharing and Disclosure section of our Privacy Policy.

Will Upwork use my data to train AI models?

Upwork leverages certain platform data to train its AI models for product development and feature enhancement. We intend to leverage only the data that is necessary to train AI models to improve our users’ experience. We protect your privacy by anonymizing data wherever possible.

Where can I find more information about Upwork's data usage practices?

For more information about Upwork’s privacy policy and data usage practices, you can review the privacy policy, visit the privacy center, and visit the Trust and Safety center.

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