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Learn how to use private tags on Upwork to organize freelancers, add soft-skill or custom tags, and manage them across profiles, searches, and saved lists.


What are tags?

Tags are a convenient and customizable way to help you remember freelancers for their attributes. There are two kinds of tags:

  • Soft Skills — These tags cover soft skills like “Flexible” or “Recommends Solutions,” things that are important to you, but aren’t necessarily “job skills”
  • Custom — These tags are custom input by you, so you can tailor them to your unique needs. Common custom tags include things like hard skills or projects the freelancer works on


How do I add or edit tags?

There are two ways to add or edit tags:

  1. Click the (...) button in the top right corner of a freelancer or agency card or profile and select Add a note or Edit note. Select or enter the tags you want, then click Save Notes.
  2. After saving a freelancer or agency profile to a list using the heart button, look for a success message at the top of the screen — it includes a link to either Add a note or Edit note.


Do freelancers know when I’ve tagged them?

No. We designed tags as a way to help you capture individualized context on talent, so tags are private to you.

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